How do you feel about marketing yourself?
Does it feel too self-focused, conceited or arrogant? Whenever I write about personal branding, self-promotion or anything along those lines – I feel like I’m coming off a bit shallow. But marketing is a powerful tool for a reason. Corporations spend millions and millions of dollars on marketing efforts to create a brand, distribute the awareness of their brand, and of course to promote products and services. It’s a natural and essential part of business. Today I’m going to talk about the human side of the marketing coin – marketing yourself.
Self Promotion: The Road to Getting Known
To me, self promotion is a bit awkward at times. But no matter how we slice it, everything we do shapes our personal brand in one way or another. It’s a matter of us owning the promotion ourselves or allowing others to define who we are from their own perceptions or misconceptions of us. If we don’t own it, we risk being labeled in a light that doesn’t accurately represent who we are.
If you want people to know who you are and to recognize you for a particular skill-set, qualification or interest – then you have to create a lasting awareness. The best way to do this is by sharing your personal stories that make you who you are. Stories create lasting memories.
A couple of weeks ago I posted 10 of the most commonly asked questions (along with my answers) that I receive via email in an article entitled Why I Hustle. I recently read through the 100+ comments (including my replies) and discovered that I shared my discomfort with publishing the article a number of times…I thought it was a bit too self promotional, although that wasn’t a part of my plan.
The overall reader-reaction to the article was great. It was one of the most viewed articles I’ve ever published…and during its week of sitting at the top of this blog, it yielded a 16% increase in subscribers. I share the numbers to make a point that even though it may feel a bit uncomfortable to share your personal stories, in the name of establishing a name for yourself – most people appreciate learning about you.
People respect, appreciate and want access to “who you are” because:
- It answers naturally formed questions – helping to build a relationship with people you don’t even know.
- People are instinctively curious and want to know why you are the way you are, and why you do what you do.
- You get to clear up misconceptions that may have been formed about you…turning a negative light into a positive one.
Check out Srini of The Skool of Life. He chronicles [what I refer to as] his saga of living abroad as an avid surfer and entrepreneur. Not only is he living is dream, but he’s making a name for himself in the process…such as his upcoming speaking engagement at Blogworld New York in the coming weeks. Whenever I see or think of surfing, I think of Srini and all that he represents.
How to Promote your Personal Brand
Let’s start with an Example…
When I start a new job, I also start a new personal branding campaign. To a degree, we all do this. I take the opportunity to meet new people and tell them about myself. This is generally (hopefully) before people have the chance to form any lasting/negative misconception about me.
There are three things that I like to get out as quickly as possible. These things define what I want others to know about me and what is authentically accurate about me:
- I’m a family man. It’s my first earthly priority and work never trumps family.
- I look to work in an efficient environment. I want to work really hard, for as few hours as possible each day…so I can get home to my family.
- I’m interested in being a high performer and getting optimal results. My aim is to be ‘of the best’ consistently with the purpose of maximizing my compensation…but never at the sacrifice of my family time.
This is how I initiate my personal brand campaign. The drift is all centered around performance, and lead by my priorities. I make it clear that I never-ever put work first…but I always give always my best effort towards my job related responsibilities.
All of this takes time…it’s not a 1 week formula. But having actions that consistently match your messaging, and performance that detects that you’re the “real deal” – conditions (not in a bad way) people to identify you in the light you want to be projected in. So sure, I probably work less than 40 hours per week, but people don’t identify me by that, they identify my performance.
Another Example…
Check out Frank Jennings’ About Page (ASparkStarts.com). On it, you’ll find a powerful personal story that captures the complete essence of his personal brand. It’s crafted in a story-like format which you’ll be sure to remember after reading it.
How to Frame Your Messaging…
It all comes down to being real. If you speak on something, but never deliver – the void will always sit in the back of people’s head about you. So it’s not a matter of saying what sounds good, but it’s a matter of projecting what’s real.
Faking it until you make it wont get you far. In time, the truth will catch up with you and you’ll be exposed.
A few tips to consider:
- Don’t be someone else, just be you. It’s really simple and even natural if you’re honest.
- Don’t go over the top, it gets a negative effect. Just imagine how annoying those $19.99 infomercials are on TV. Don’t be them.
- Let it happen, don’t force it. It’s a thin line to walk between… and a line that you don’t want to crossover. It’s like the difference between old-school outbound marketing, and the new inbound marketing model.
Marketing is a Skill. Marketing Yourself is an Art
(honestly, marketing in general is an art…but that header sounded soooo good!)
See, it’s not so bad is it. It’s taking the ranks into your own hand and marketing your business (yourself) in a deliberate fashion; in a light that you want to be seen in. It allows you to control the perception that others form, all while creating a name for yourself and in the very image that accurately and honestly portrays who you are.
The reason I’m so passionate about this topic is because if you market yourself well enough, eventually others will do it for you. Three of my last job offers have come as direct word-of-mouth-referrals; each advancing my career and extending my ability to take care of my family on a financial level. How cool is that!
Discussion
Now for the fun part…
- Do you make lasting impressions…how so or why not?
- What do people think of when your name comes up in a conversation?
- Has your personal brand benefited you in a tangible way?
*Bonus - For those of you who I know well enough, I will share what your brand represents to me, in my reply to your comment.
{ 187 comments… read them below or add one }
Whenever I doubt if I should “sell” myself I always remind myself, if I don’t who will?
If my message is to reach the world, if I am to be able to help as many people as possible I need to get the word out and if I can’t stand up and tell people that I am great, why would anyone else?
Daniel M. Wood recently posted..Motivational Tip 5 – Motivating Yourself with Self – Affirmations
Thanks right Daniel. If we’re not willing…then who will. And once we do – with taste – overs are willing to do it for us as well, as we are willing to do it for others.
What your brand represents to me is that of a teacher or coach passionate about personal development and helping others. You do it well at lookingtobusiness.com.
PEACE
Thanks JK,
That is exactly the brand I am trying to build.
You are doing an awesome job here JK.
Keep up the great work.
Daniel M. Wood recently posted..Product Review- The Daily Goal Machine
You’re doing an excellent job building that brand and making it known to the world. You don’t even have to force it, we see it with easy. Keep it up D!
PEACE
Jk,
As I read this, I’m reminded of a book I have and read a few years ago (and still refer back to often) – “The Brand You 50″, by Tom Peters. In fact, I think it’s time to re-read that book! (which I consider it to be excellent)
My goal for “brand me” is that I am light-hearted, caring, and invested in all that I do. Like you, family is a key element in my life, and a priority above any “job” I may do. And around all of this, there’s an element of adventure…
Great stuff to think about, Jk – and one that I can see I want to refine (as a calling card, per se) for me personally. Thanks for this – and for the push.
By the way, I’d say you ARE living your brand very well!
Lance recently posted..Love- Where Does It Start
Hi Lance,
Thanks for pugging that book. I added it to my amazon list. I have so many books in the pipeline, but hopefully I can read it within the next 6-12 months.
When I think of you Lance, I see your brand representing sincerity and kind spiritedness. You have a way with making people feel welcome and better. I read all of your blog posts (even though I can’t make it to comment as often as I’d like), and I always leave feeling better about myself.
Thank you for being who you are.
Have a great weekend!
JK,
First off thanks for the shoutout and kind words. I love that you wrote about one of my favorite subjects, personal branding. What I really think a good personal brand comes down to in many ways is the ability to tell a good story and let your personality shine. This is a big part of the reason why personal blogs are so much better than most corporate blogs. They understand this mindset and the importance of having an interesting story. If anytime you think of surfing, you think of me, then I guess I’ve done something right with my brand. You bring up an interesting point because I’ve definitely made that a huge part of my identity online from the things I write about all the way down to the pictures in my avatars. I’m guessing there will be a point at which the design of my site reflects it even more (the day I have the cash to hire a designer who can pump up my surfer image in a cool way). But I think it’s about infusing who you really are into everything you do online. While I think you need to keep a professional image in mind, people get so caught up in it, that it ends up killing their personal brand. We shouldn’t be afraid to take a few chances and make some mistakes.
Hey Srini,
So, personal branding is one of your favorite subjects huh? Me too. It’s something I have to be extremely cautious of in the corporate world. Let’s face it, I play where the good ol’ boys play – so I have to be on top of my game! It is what it is. I have to perform so NO ONE can corner me for being anything different that what I am – a producer.
My favorite commercial right now is of these guys on a skate boards riding through these huge sheets as if they are surfing on waves. It’s so cool I see that dang commercial at least twice per day, and each time, think of you, and your saga!
I agree, I think ultra-professionalism takes away some of the “x-factor” that really attracts people…for that reason, I have my crazy looking Gravatar – which I’m not changing anytime soon!
You’re welcome for the shout…I’m just honored to know you man.
PEACE
I have been working on the word expat for the past few months. Expatriate, people living abroad, far from their homeland and still getting on with their lives.
It represents my life, I left Canada after I graduated and have been an expat all my professional life. Heck I even feel like an expat when I got back to Montreal, but that is another story
I think many of us are scared of putting their personal brand out there. It is also often misunderstood with presenting some kind of ‘fake’ perfect character. This couldn’t be further from the truth. A personal brand show obviously emphasize our strengths but there is no reason to try to hide our weaknesses. We can’t be awesome at everything and trying to portray ourselves that way is a sure way to fail.
JK, your brand shines through everything you do. There is no question, when someone says, family man, career-entrepreneur I think of you.
Great post as usual and lots of discussion I am sure here
john Falchetto recently posted..How to grab opportunities- now
Bond, James Bond; run with it…………..
I think you should be proud of your brand because hopefully you believe in it. I think some people over promote to the point of it being a turn off; but never be ashamed of who you are or what you represent.
Bill Dorman recently posted..Well- that was awkward…
I love it Bill – James Bond!
You made a great point John that I should have covered in this post, but I’ve noted to do another post on in the near future… “it’s okay to show the weaknesses” – why, because THIS MAKES US HUMAN and RELATABLE. Thanks for mentioning that!
You have your branding down, because I can’t imagine that if anyone here’s the word “expat” and knows you (or of you) that you have to come to mind. But bigger than just the word expat or the practice of it. I think of being resourcefulness and flexible – because that’s what you have to be.
Thank you John!
Bingo. Expat = John Falchetto. Done.
Erica Allison recently posted..Sundays are for Sharing- Meet Todd Lyden
Marketing is an art, that’s for sure. Just like any art, it looks, sounds, feels best, when there are the LEAST amount of elements to convey the MOST amounts of message.
Like great music, only the MOST useful notes necessary make up a great piece. On framed art, you would not want to see unnecessary brush strokes all over a gorgeous painting….
I just really wanted to shed light on that great point you made about letting it happen. Be as concise as possible, to not screw up the message, but truly be yourself and OWN that branding message.
Loving the hustlin words!
Surfs up,
Salvatore Greco recently posted..Episode 3- Designing a Blog Advertisers Want to Pay You For!
Hi Salvatore!
Man, I’m so glad to see you back! Thanks for the continued support.
You made a wonderful point in saying that keeping it simple goes a longer distance…and boy do I agree with that!
We have to be who we are for this personal brand thing to work. To me, working for the short run isn’t working – it’s about the lasting long-term effect.
You have personality Sal! Just checked out your youtube vid. I must ask, are you familiar with Srini @ TheSkoolofLife.com? He’s a surfer – you guys may have a lot in common! He also does one heck of a podcast show calle dBlogCastFM.com
Thanks for the note man..and the RT!
No problem man, and of course I know Srini… He kicks ass too!
Salvatore Greco recently posted..Episode 3- Designing a Blog Advertisers Want to Pay You For!
Oh good…I figured you knew Srini – but I had to make sure that connection was made.
> owning the promotion ourselves or allowing others to define who we
So true. This is why Tony Robbins always told folks he’s a coach or a mentor or a friend, not a guru. He didn’t want people to put him on a pedestal.
> it’s not a matter of saying what sounds good, but it’s a matter of projecting what’s real.
Keeping it real is the sustainable way. People like the real deal.
J.D. Meier recently posted..Pursuit- Passion- and Perils- The Story of One Young Entrepreneur
J.D.,
People do like the real deal and nobody likes to be conned. If we fake it, in time it’ll come back on us!
When I think of productivity J.D. – I think of you. Your book has been a continued source of help for me in increasing my productivity (and making me look good at work)!
Thank you for all that you do to motivate me!
JK,
I do understand you where when you say that sometimes talking about yourself it might make you feel that your being conceited or cocky in a sense. As you don’t want anyone to feel that you are better than them or show boating. But, one thing that I have noticed is that when you tell your story of “why” to your readers they get a better understanding of both your brand and the value that you do offer to them. Stories will always sell people to make them understand why you are doing the things that you are doing along with giving them an understanding of a better YOU!
Justice-4,
Welcome to the HN! It was a nice surprise to see you here today.
Stories go a long way don’t they. It’s a matter of helping people connect the dots. Sometimes we send signals that raise questions (dots). Telling stories about ourselves and bringing people helps answer those questions (connect the dots).
Thank you for coming by Justice. I look forward to writing at your site int he next month or so.
PEACE
JK! This post came at a nice time cause I’ve been reading about personal branding the past week. In our world of blogging, I keep reading that standing out is so important.
I’m working on developing my personal brand. I know it won’t happen overnight. It takes time and it always is evolving. I definitely want to make an impression when people mention my name AND my blog. Now I think the impression is, “Benny’s a cool guy.” It’s nice but too general for me. But if someone asks me about you I can easily say he’s a family man, entrepreneur and talks about life lessons in a great way.
Benny what is your brand? Reading your comment helped me better understand JK brand. For a moment I was lost, but thanks to your concise comment I think I’m found.
TheFashionistachic recently posted..Things I am Obsessing Over “ORANGE LIPS”
Benny – thanks for the note man!
Although we’ve only known each other for a short while, and haven’t even spent enough time connecting – I still see certain things in you, when I think of what you represent. It’s basically based on the way you present yourself. A smiling gravatar goes a long way. It really does. First impressions matter, so when I see your smiling face, the first thing I thing is this guy is nice. But then after following your blog, and even getting your comments, I know that you have a passion for learning – and you’re a student of life (as I am).
I’m interested to see your version of your brand develop over time. If there’s ever anything I can do to assist – just hit me up! I’m there.
PEACE
Jk,
In all of my interactions I do my best to leave a lasting impression. I usually do it with a form of humor or an attempt at humor. This works in two ways for me. If you can make someone smile you stick out longer in their memeory. Secondly if done appropriately you create a rapport that goes deeper than exchanging business cards, you touch the human element. The more personal I become the deeper the relationships I establish and that is what I like about your approach to marketing. In your branding you establish quickly exactly what you are about, family first.
I think it is important that you control the way you are perceived because the if left to people they will make their own assumptions and you know what happens when people assume. (If you don’t email me directly and I will fill you in.) It has something to do with how assume is spelled. I am a huge advocate for creating a personal brand that you can be proud of based upon being real and being personal. Great post Jk!
Frank recently posted..Playing The Drum Beats of Life
Where are my manner? Thanks for the link. Now the whole world will know my deepest darkest secrets. Read at your own risk people. I don’t want to be held responsible.
Really, where are your manners? Are you eating with your fingers again?
Bill Dorman recently posted..Well- that was awkward…
The whole world should read your about page. It’s a real life description of telling your life story in a manner that’s memorable. I love it!
Humor goes a long way doesn’t if Frank. That’s a great point you brought up! I think getting people to laugh, get’s them to relax and from there, as you said, rapport is quickly formed!
I know all about the assumptions. As you can imagine (because I know you’ve lived it) I’ve had all kinds of assumptions made about me. Really, all of us have and it’s no fun being under someone else’s misconceived spell.
I shared in the post what your brand represents to me. It’s about inspiration all the way…in a unique Frank Jennings way, that I can’t really explain in more words than just saying “inspiration”. I guess I can add, which is important that your inspiration is derived from life experience; being human and learning (and trying to learn) from the lessons of life.
Thank for the great comment man.
PEACE
I like what you said here Frank, and I can honestly say you’ve done a tremendous job in reaching this goal of yours— coming across as very funny, but also very thoughtful. It’s a great combo. Bill Dorman has a lot of those two ingratiated as well.
Just keep doing what you’ve been doing Frank. Your brand is coming around sir.
Marcus
Marcus Sheridan-The Sales Lion recently posted..Rumblings from the Lion’s Den- April 2011 Edition
I back that Marcus – Bill and Frank are comedians in my book!
Jk!
Ok, so after reading this post, I now better understand the comment you left on my last post, Test Your Social Media Marketing Skills (did you peep that self/blog-promotion lol?)
So, I agree. Marketing yourself comes from presenting yourself in a light that is receptive to others. Owning your self marketing plan exist in how you present yourself to others, your actions, your reactions, your demeanor, etc. These are all things that shape our image.
Some of us are not aware of how we present ourselves to others. A good way to let people in and help them be clear in who we are, is to share personal stories. This gives people a background for people to help connect who you currently are with your experiences.
Face it, people are judgemental and regardless of how well we think we are self-promoting ourselves, we may not be doing it to the best of our ability. Being yourself, sharing stories, and letting your personality show are great ways of self-promoting even if it is uncomfortable at times.
Good stuff!
Chelsea Thomas recently posted..Test Your Social Media Marketing Skills
Hey Chelsea,
Yes, people are judgmental. For that reason first impressions count, your physical appearance matters; as does all that stuff that we like to think of as shallow.
It is shallow – but we’re humans – imperfect by nature so we judge based off of our fears and ignorance. It’s important for people to understand that. [And trust that I have a post marinating in my drafts folder on that very subject.]
I shared what I thought of your personal brand in your most recent post. But here it is again…
The brand you’ve built, to me, symbolizes “social media expert and the model of an intelligent new age business woman”. I left out the basketball reference this time!
Thank for stopping by and leaving your value here for others to see.
Shoot! I forgot to add this in my last comment, but I think this is the first color image I’ve seen at your blog! It was a nice surprise. I had to double check to make sure I was at the right place. I’ve associated black and white images with your blog. I guess this is a good example of you OWNING your brand
Have a great weekend!
You’re right, and that bright blue was killing me! But I thought the contrast just made sense, so I left it. Thanks for noticing. You never know I may do – my mind, has a mind of it’s own!
Hey Jk, thanks for getting me thinking about this!
I like to think that I make lasting impressions, but you’d have to ask my clients and connections to be sure. Likewise about what people think or say when my name comes up in conversation – occasionally it gets back to me that people are saying nice things, but you never know about the part that doesn’t get back to you, right?
I’ve built my consulting practice on relationships and my personal reputation, which is my personal brand – but I’m not very comfortable with self-promotion or self-congratulation. It’s a tough balance to strike, but I think ultimately you’re doing it the best way: just show up, day in and day out, and do your best to contribute to those around you when you do.
Eventually, people notice.
Danny @ Firepole Marketing recently posted..Two Answers to this One Question- What is Marketing
Hey Danny,
I’m one of your connections…and heck yeah you leave lasting impressions. As an example, a recent convo we had ended with you sharing 2 reasons why you’re able to do what you do. Well, being that you’ve actually done so much lately, they stuff…and especially the Bugs Bunny one!
People may think that I’m comfortable and love self-promotion. I don’t. In fact, I don’t like having all eyes on me – even on my birthday. I’m pretty reserved so it feels wired..but I push myself into that zone of discomfort – and BOY DOES IT PAY DIVIDENDS.
When I think of you Danny, I think of a gentleman and the world professionalism pops into my mind.
Thanks for the comment buddy – nice to see you and it’s awesome to continue to get your support.
(I won’t forget about June…nor push it off!)
PEACE
Hey JK,
I feel like shameless promotion (to me it’s a sign of confidence) is where it’s at. Of course it helps if you know what you are doing and understand the image that you are projecting.
The people I envy most in life are those with a deep abiding passion because they just cannot hide their enthusiasm and it’s so infectious. That’s why I like to hang with authentic people.
Riley
Riley Harrison recently posted..FOR PEOPLE WHO DO NOT WISH TO PLAY LIFE SMALL
Authenticity seems to be in short supply at times, but I think this is a pretty good lineup here and I know a lot of these commenters and feel what you see is what you get.
Good to see you Riley.
Bill Dorman recently posted..Well- that was awkward…
Hi Riley!
How are you sir! Thanks for reading this one and leaving your thoughts on the matter.
WHENEVER I think about you Riely, I think wisdom. Your post, your comments/conversations online spell W-I-S-D-O-M…all the way. I love reading what you have to say in your comments (all over the web)…you always elevate the conversation with your wisdom.
Thank you!
Hear, hear Riley. I’d like to second your words. Wow.
Marcus Sheridan-The Sales Lion recently posted..Rumblings from the Lion’s Den- April 2011 Edition
I have to second (or is it “third” that) too Riley! I love to see what you write in the comments everywhere! Is this what branding it JK? I’ve never really understood the concept? Are you saying that branding is consistently being who you are? Sharing your story to share who you are? For instance, I’ve not commented on your blog yet and don’t really know you, but I’ve heard so much about you on other blogs that I feel as if I do have a picture of you. Your brand!
Looks like you’ve got some great discussion and wonderful people here!
Lori
Hi Lori!
Welcome to the HN! I’ve seen you around and it’s extra nice to see you here!
From your comment, it seems like you have the branding thing down pretty well…not just because you referenced hearing about me on other blogs – but because that’s the essence of branding.
Thank you for dropping into the conversation. I look forward to connecting with you further in the future….and surely hope to see you back!
Have a great week Lori!
Jk,
Great post! Something I’ve learned along the way is that personal branding is so much more than meets the eye. It has to really emotionally connect with people and build a sense of trust. People are so much more savvy and conscious about who they believe and trust these days, that being authentic is so crucial. If people can’t connect with who you are and what you stand for, they will most likely move on. I can’t blame people either, there’s countless bloggers and a multitude of spammers out there. All we an do is be true to ourselves.
Joe Wilner recently posted..Find Peace of Mind by Overcoming These 10 Emotion Myths
Hi Joe, I really agree with the point you made here. People are savvy, and I think they can smell bs a mile away. The time for snake oil salesmen is long gone..or at least I hope so, lol
Stacey Herbert recently posted..Silence- The Breakfast Of Champions
I back that too Stacey – people are getting sharper and you can’t slip fast ones by people like in the past. That’s why keeping it real, no matter what – is the best method to follow.
Hi Joe –
People are sharpening up. You have to be authentic, and make a connection. You can only make that connection if you can prove that your credible, or at least worth of being believed in.
When I think of you Joe – I think of an empower’or. You represent that word, to me, to the fullest. From your comments to your blog post – you always include a sense that empowers others, to empower themselves!
Ahhh…you wrote on a topic today that has always brought up “issues” for me. Years ago, B.C. (before children), I was a theater actor in New York. I loved opening a new show, but I always hated when we’d have to create our bios for the programs. Mine would always be the shortest – not a word more than necessary.
One time, at a going away party for one of the cast members of a show I was in, we played this game where we all had to come up with adjectives to describe various other cast members.
When it came time for people to describe me, I was pretty sure I knew what people would say – after all, I was always very deliberate about things I shared, or didn’t share, with them.
To my surprise, each description was very similar – and not AT ALL what I’d thought it would be. They all said really nice things but what was so eye-opening was that even though I tried to stay “hidden” to a certain extent, people could see the true, authentic me anyway.
This was a great self-marketing lesson for me, because I finally understood that since our true nature will always show through the cracks, we may as well OWN who we are and share it with the world with confidence (‘cuz if we don’t, other ppl will and that circumstance is far less effective); THAT’s what great branding is all about.
Thanks for the reminder J.K.!
Tisha | tMedia recently posted..CSS Tutorials for Beginners
Hi Tisha,
I love B.C. for ‘before children’. Can I use that one?
Okay, your comment should be a blog post Tisha…seriously, you should package that up, add a few more little ins and outs and bam, you have a guaranteed hit!
You made a good point that whatever we try to hide will slip through the cracks. So, we ought to just shine in the natural light that illuminates us; imperfect and all.
When I think of you Tisha and what your brand represents to me – I think of declutter and simplicity.
Thank you for the great comment and hopeful future blog post!
You are most welcome to use the phrase “B.C.” JK – I’ve used it so much, I guess it’s time for me to pass it around anyway!
And as far as the blog post…hmmm. You’ve definitely set the wheels turning, so stay tuned!
Tisha | tMedia recently posted..How to Tell if Blogging Just Isn’t Your Thing
Good deal on that Tisah. I’m going to use B.C.!
I will stay tuned to the post. I think it would be a hit.
Wow Tisha, I had no idea you were an actor! But your story here is such a powerful one. And now that you have a blog, it’s obvious you’ve come full circle and have really opened up about ‘YOU’. Well done lady!
Marcus
Marcus Sheridan-The Sales Lion recently posted..Rumblings from the Lion’s Den- April 2011 Edition
I sure hope that when my name comes up, whether in the blogging world or in real life – it’s always a positive thing. That I have a name that has a value of good; and can be used as a brand in that way.
There are also those others who have poisoned their name and brand – and found profit in it. I think those things are calculated and perfected though. I think of Lady Gaga. An odd, crazy entertainer. She’s perfectly calculated (or her marketers) the fanfare, costumes and songs; and it’s a money making machine.
Christian Hollingsworth recently posted..“Mom- stop teaching me about blogging!”
Well, you have a good start w/ the name of Christian………..just sayin’……:)
Bill Dorman recently posted..Well- that was awkward…
Hey Christian!
Let me start of by telling you what your brand represents to me. Young, smart, responsible and professional. And I mean that.
That Lady Gaga is a trip. I wonder how long she can keep her image up. If nothing she might disable herself with one of her outfits! LOL
Thank you for stopping by. Your continued support is awesome…what more could I say!
PEACE
Jk- Thank you… Thank you for sharing your notes! I noticed your jump in comments when you made that post. It was a fabulous post!
For some (including myself) to market one’s self requires a change in mindset. It is not a personality thing (who want to appear as a narcissist?), but it is an individuality thing.
To brand oneself is nothing new in ancient cultures. In those communities everyone knows who are the butcher , the baker, and the candlestick maker; however, in industrial cultures where many people are “one of many” workers of big businesses, there is no room for individuality.
I am seeing that many of us are becoming small business leaders and social entrepreneurs. In this global market where there are 15 million proverbial “butcher, bakers, and candlestick makers” it is important for us to find our niche and brand it!
Ajen recently posted..Frenemies
Hi Ajen,
Glad you liked that post. I almost said it again…”it was a weird one…”
Your comments are always so well crafted, super though out and just flow almost poetically. Your proverbial examples are spot on.
If I don’t yell out that I’m the gunsmith, then who in the world would know. But if I yell “gunsmith” then everyone will know…and in time, people will remember that I’m the gunsmith, and they will tell others. It’s a beautiful and highly reward chain of events.
By the way, I think it’s good that some of us feel uncomfortable with this self-promotion thing. I think it’s a sign of being humble.
Your brand to me represents craftily impactful writing on any subject; always wrapped with inspiration.
Thanks Ajen!
Speaking of ‘branding’ Ajec, your avatar is AWESOME! Coming from the world of branded avatars myself
, I’m very impressed!
Marcus Sheridan-The Sales Lion recently posted..Rumblings from the Lion’s Den- April 2011 Edition
Thank you Marcus! There is a personal story attached to the concept of my avatar… One day I will share it on my blog.
…now if I could only make my avatar wink from time to time…hmmm…
Ajen recently posted..Frenemies
That would be nice to make it wink Ajen!
There seems to always be a story behind our avatars. maybe not always, but most of the time.
I shared my story in my list post. Can’t wait to hear yours!
JK,
Very timely post and a topic that is always on my mind. Most of us have to work hard at being our own advocates because no one else is going to do it for us. That is not a bad thing or even a negative comment, it is just an observation about how life works.
Every time I write a new post or leave a comment on a blog I am conscience of the fact that I am building my brand. Allow me to clarify, I don’t spend time thinking about how to come up with the best or most insightful comment.
I just say what is on my mind and let that stand. But that comment leaves an impression upon others about who I am and what I am about so whether I intend to work on my brand or not it happens.
When it comes to blogging I am a believer in having an “about” page that evolves. What I have up now isn’t going to be what people always see. There are changes that will be made that hopefully will improve it.
I am also a fan of the About Me profile. It is a great tool and one that I have found to be useful. As a matter of fact I am working on updating mine now.
It is a free tool that you might enjoy using. You can find it at https://about.me
P.S. I am not affiliated with them in any way, I just like what they offer.
Jack@TheJackB recently posted..Dads and Daughters
I think you do leave your brand every time you comment. What I put in my ‘about me’ page might be totally different than how people see me. I think I would rather somebody else write that for me. Perception is reality, right?
Good to see you at JK’s, Jack; hope you have a good weekend.
Bill Dorman recently posted..Well- that was awkward…
Bill,
You and Jk build your brands through commenting as well as anyone I’ve seen.
You both bring tremendous value to every conversation; you through your light hearted personality, and Jk through adding value that’s off the freaking charts every single time.
Jason from Skyward recently posted..Making A Difference- One Starfish At A Time!
Thanks Jason…add your self to the click bro – because your comments never lack the punch. Never!
And thanks for putting me in the commenting category with Bill. He’s one of the best, for sure!
Bill:
This:
“I think you do leave your brand every time you comment. What I put in my ‘about me’ page might be totally different than how people see me. I think I would rather somebody else write that for me. Perception is reality, right?”
That’s actually a service someone could set up and sell, and if they were good at it, people would queue round the block to use that service.
Sorry – reading through the comments and that jumped out at me.
Paul
paul wolfe recently posted..An Open Letter to Jeff Bezos – Please Stop The Kindle Spam!
Light bulb moment; you could follow someone around for a wk or so and get a feel for what they were about and then write a compelling ‘about me’ for them. That might be my new business model……..:)
IF you wanna test it out on my – please be my guest!!! (I’ll give you a great testimonial too for your ‘About US’ service
)
paul wolfe recently posted..An Open Letter to Jeff Bezos – Please Stop The Kindle Spam!
I agree with you Jack – if we’re not willing to be our advocates than we just may not have any advocates. We, at minimum better be our own!
We have the exact same commenting style. I just shoot from the hip…I don’t raise the firearm to aim from the sights… I just let it unload.
Another thing we have in common – is the About Page philosophy. I change my ALL the time. And consistently add/remove things as I see fit. (I need to check your About Page out actually)
Now that About.me profile looks pretty cool. I’ll be checking that out for sure. Thanks.
We haven’t known each other long Jack – but I would say that you’re a family man. Even your most recent article I read early today (haven’t made it to comment…YET) is about Dads and Daughters.
And of course I think of the classic post-up line that you shared on the last post.
Hi JK,
This is my first time commenting here. I just recently started reading your blog after I heard such great things from the comments (John F, Mark H, and Srinivas) on Dino’s recent post “3 Masters Every Blogger Must Be a Slave To.”
I started blogging and using Twitter in February. Everything I do is part of my personal brand. Luckily, I’ve spent my career in marketing communications, so I have a lot of experience working on company brands! I’ve found that I have to use the same strategies as I slowly build my brand, such as choosing colors, getting a personal logo created, and crafting professional social media profiles. I definitely have more to do, but I’m getting there, slowly!
Very informative post. Well done.
-Marianne
Marianne Worley recently posted..The Curse of the Mid-Tweet Hashtag
JK’s a good guy, you will enjoy him Marianne.
Bill Dorman recently posted..Well- that was awkward…
Hi Marianne,
Welcome welcome welcome! I’m so glad you stopped by and checked the place out. Mark, John and Srini are the best. Way too kind to me – but I surely appreciate it and feel honored that they mentioned me at Dino’s site.
You’e already an artist – being that you’re a marketing professional. And now you get to be the the canvas and the artist at the same time. Now how cool is that!
Well, I’m glad to have met you and I will surely see you around soon. I’m looking forward to checking out marianneworley.com.
Enjoy the weekend!
Welcome to JK’s house Marianne. He’s literally one of the kindest and most impeccable men I’ve ever met, without exaggeration. You’re going to love his blog (and his awesome home-made graphics as well
)
Marcus Sheridan-The Sales Lion recently posted..Rumblings from the Lion’s Den- April 2011 Edition
Awe man Marcus – you’re just simply too kind. Thanks for making sure that the brand is projected well! I appreciate that!
I’m sorry, I’m a bit confused. When I evaluate a brand I look for benefits, features and solutions to problems. Hmm… Again, I read about Branding, Self Promotion and variety of different ideas. I am seeking something a bit more concise and to the point. Forgive me for my candor but I really would like to understand but I am sorry, I don’t.
TheFashionistachic recently posted..Things I am Obsessing Over “ORANGE LIPS”
Hi There,
I saw that you were confused over at Frank’s blog earlier today too (ASparkStarts.com). I’m hoping you can shed some light on what maybe confusing you here…is it the writing style, subject matter, or something else?
I actually appreciate the candor so no need for an apology. I never write stuff in the light for people to agree or disagree. I just write it how I live it – and if I’ve benefited from something – I share how and why, and if I failed at something, I share that as well.
I evaluate benefits, features and solutions to problems when I think of products and services. But when it comes to a personal brand – those things don’t correlate at all …at least not int he light that I see a personal brand. I’d love to get an example though, so that I can better understand?
As far as you needing something a little more concise and to the point…I’m not actually sure what you mean by that. Can you offer an example of what your referencing? I would love to respond to it and hopefully offer some value to you. I would hate that your read all 1400 hundred words only to feel gipped of your time and leave with no value. Providing value is my only product at HustlersNotebook so I take it very seriously and would like to make it up if I can.
Maybe after allowing the comments to build up and the conversation to expand – someone will leave a comment that makes sense (for you) of the message behind this post.
If you have any direct questions that I can answer – I’m more than happy to answer.
Have a great weekend!
Actually I read Benny’s comment which summed it from me.You are a family man, I find that benefit or feature to be reliable. He states you are entrepreneur which says to me your are opportunistic. Finally you like to speak of life lessons. You enjoy sharing and teaching others. My conclusion of your brand would be a reliable strategic coach. Which of course many would find admirable.
TheFashionistachic recently posted..Things I am Obsessing Over “ORANGE LIPS”
Thanks for the reply! I was actually thinking you were more so confused about the overall subject of personal branding/self-marketing – not my specific brand. But as long as you’re good and don’t feel as if your time was wasted here – I’m happy!
[I hate when I read something and feel like it was a waste of my time...then no one is there to answer my questions...I just didn't want *you* to have that feeling here]
Thanks for stopping back by!
Enjoy your Sunday…and keep in mind that I’m here to help with whatever needed!
PEACE
JK, your blog was highly recommended by my friend Rowena Bolo and I’m ecstatic that I stumbled upon it just in time for this post! Something very similar happened to me when I posted 10 random facts about myself earlier this month — a spike in visitors and shares! It had me thinking about my “About” page — the most visited page in my blog — and how I need to spend more time on it to make sure I leave that lasting impression you speak of!
Thanks for this insightful post, JK! Looking forward to reading and learning more!
Samantha Bangayan recently posted..Have You Fascinated Someone Today
Hi Samantha!
Welcome to the HN. Rowena is the best and I’m ecstatic to hear that she recommended this this place and even more so that you took the time to read AND leave a comment.
I tell you Samantha – I’m alway tweaking my about page. Having a website with the word hustler in it gets a lot of hits to the About page because people aren’t so sure what I represent at first. For that reason – I try to make the about page explain what I’m about and throw off any negative perceptions.
Very nice to meet you Samantha and i’m looking forward to checking out your blog. I surely hope to see you back in the future!
Ahh, I see I’m late the table this time, but lucky you still have some chicken left
This is the second post I have been reading about branding today, and both have made me think in different way.
I’ve not gone out to project or portray any particular image or brand as such, maybe this is a little naive of me,but when I think about how I would like people to experience me and my writing, the only words that comes to mind is “the truth”.
I want to be known as a teller of stories, and be a catalyst for practical person development. If I overheard someone describe me as that, I would smile like a fool, and think ” yeah you get it”.
Personal branding is something I really need to work on, as I guess for the most part the stuff I share is personal experiences with a smattering on old school wisdom from those much wiser than me. I hope that is how I come across, but I guess I better get proactive about making sure.. Oh, and generosity of spirit, I want my brand to stand for that too..how do I go about that?
When I come here, I always have to get my thinking cap on..I love it
Stacey Herbert recently posted..Silence- The Breakfast Of Champions
Stacey ‘the truth’ Herbert; please tell me you didn’t eat the last piece of chicken.
I think everybody projects an image and maybe you can’t verbalize it, but people know who you are. The more we can speak in our own voice, the more believable we can be.
Hope you have a good weekend.
Bill Dorman recently posted..Well- that was awkward…
I agree with that Bill, Stacey certainly projects an image – a good one – to the world. And it’s easy to see!
Hi Stacey – I’m glad this subject is getting it’s shine…we stand to gain so much (or little) depending on how we brand ourselves.
The Truth is the only way. The problem with thinking that the truth will brand you, for you is that people are judgemental and sometimes flat-out just don’t ‘get’ your truth. For that reason, misconceptions can be formed, shining you in a light that people may think is your truth, but truly isn’t.
You already have the ‘sharing personal experiences part down’. In fact if you say you don’t pay attention to your brand – well I would go and call you a natural, because you just have that mojo that a lot of people don’t naturally have.
When I think of what your brand represents Stacey, I must say that it reps a free, humble, honest and high energetic spirit – willing to help others. We’ve only known each other for a short amount of time, and that’s what I think about when I think of you.
Have a great weekend!
Thank you JK…just seeing this now after a few days off the grid and this really made me smile
Stacey Herbert recently posted..Silence- The Breakfast Of Champions
Hey JK, I had to chuckle when I saw the article; we have our sales meetings on Monday morning and following is an excerpt from my e-mail outlining our assignment for Monday: In Monday’s sales meeting, we were talking about our own individual brand, managing that brand (through social media as well “live” interaction with people), and promoting your brand through your natural networks. (And of course, part of building that brand is building a proficiency in your business acumen.)
Basically, we will be defining what our personal brand is.
It can be awkward as I am not a self promoter and would much rather promote you. However, I feel I’m very good at what I do and if you are around me for any length of time you will know what I am all about.
My brand is I feel I’m a connector and collaborator and can access & align the right rescources to make sure you maximize your profitability. It’s sincere and I certainly don’t want it to sound salesy, but there is nothing wrong in being confident in your abilities.
Whatever your brand is just make sure you are saying it in your voice and I think people will identify and respect that.
Great post and hope you have fun in the F L A next wk.
Bill Dorman recently posted..Well- that was awkward…
What timing Bill! I guess it’s always a good thing to brush up on our brand. It represents a lot.
I did a presentation at work for some higher-ups back in January about how I was able to achieve my 2010 numbers. I took that time to not just talk about my numbers – but to put my entire display entire package. One of those things was connecting with people throughout the organization, who I eventually outsourced a lot of my work to – so that I could focus on the strategic aspect of my role and shake of the tactical weight. It didn’t get the best feed back initially (BUT DO I CARE…NOPE).
But guess what – they have formed a position within the company that helps high performers build their personal brand. It’s that crazy. Only a few months later, after scolding me, they take my idea and want to produce more people who think about themselves as businesses and not just employees.
I’ll of course do a post on this in the future. but thought I’d give you a sneak peek!
What you said about your brand bill – is exactly what I think about in you. You know what’s interesting is that I tink you and Mark Harai have a LOT of similarities on that front actually. You’re a professional and connecting to others is easy-peezy!
One thing about you that you’ve recently added to your public personal brand is your care for people, and your willingness to help those who feel helpless. You are a difference maker in my book – and that’s what I think about when I think of you.
Can’t wait for FLA – it’s gonna be so fun!
I love it when you flip the switch Bill and put on your serious face (love the other face too though
) because your individual brand statement here was stellar— heck, you’ve got me sold already—Make me more profitable BD!! 
Marcus Sheridan-The Sales Lion recently posted..Rumblings from the Lion’s Den- April 2011 Edition
JK,
This is a topic that i have always been uncomfortable and struggled with even offline in the physical world. I’ve always been a shy person and i think that has a lot to do with it. But more than anything, self promotion and branding requires some self awareness.
I have learned more about myself in the last 2 months since i stared my blog than i have in the last few years. I’ve re-wrote it again and again. and then again. Each time it changes i feel like i’m getting closer to knowing my own essence.
I have been so focused on 2 things, work and kids and have totally neglected personal growth. As a result, i’ve been having to get re acquainted with myself over the course of the last few months.
The way i’m self promoting and branding is by using personal stories and experiences. It’s the only way i know how right now. Oh, and i’m watching how others do it too.
thanks for writing this post. From a mom, wife, entrepreneur and a practical person with an adventurous maybe even dangerous side
Annie
Hi Annie!
Thanks for stopping by the HN. It’s a treat getting a little of your time; not only to read, but to leave this awesome and personal comment.
You know, I think a serious discovery happens when we start our blogs. I started my first (this one) 10 months ago and had no clue what it was going to be. But it’s been more than a platform…it’s been a launch pad! I’ve discovered so much about myself and learned so much from how I feel on things that it’s biz are. And, connecting with others, such as yourself has really helped elevate my perspective of life – making me more equipped in living my day-to-day!
You’re on the right path, being that you’re using stories of your personal life/experience.
I’m happy to have had this conversation with you. I hope to see you back in the future. You will see you around your site too!
PEACE
Jk, man I know where you’re coming from. I always hate feeling like I’m just “selling” myself. I can feel a little like a mall vendor. “Step right up, folks!” But in building our personal branding (on the job, at the mall, on Twitter, etc.) it’s all about our stories. You’re absolutely right. our stories make us who we are. They tell our story.
I’m a worship leader at my church, and one of the things we do each week is a secular radio-friendly song for our special during the offering. It usually has a point that’s tied into our current series. And as the female vocalist prepared this week, she is singing a cover of Brandi Carlisle’s “The Story” (to go with our series, “Story”). The opening lines of the song say, “All of these lines across my face tell the story of who I am.” I thought that was BRILLIANT.
Everywhere we go, we leave a trace of ourselves. Plant a seed. It can be good or bad, but it will grow.
Bryan recently posted..Unlock the Doors in Your Life- 10 Questions with Stuart Mills
I don’t like selling stuff, especially myself Bryan. I’m uncomfortable doing it..but sometimes it’s our comfort zone that we have to break out of to realize more of what’s out there.
You made a good point about us planting a seed and it can be good or bad, and regardless it will grow. And it’s for this reason that I say we own our promotion to ensure that it grows in the most accurate light possible. Because of our imperfect nature, I’m likely to misconceive who you are Bryan, unless you help form that brand.
That that you’ve done! I know your story – because I’ve heard it mixed into all of your works. You don’t jam it down our throats…you just share what matters to you, and from that – we ALL know what Bryan Thompson is about!
Blessings brother!
“The Story” is Brilliant. “All of these lines across my face tell the story of who I am.”
Glad you wrote this. I was shooting a video on branding yesterday, and couldn’t quite figure out how to frame it…still dont. But your question strikes at the heart of what branding is about.
What do people think of when your name comes up in a conversation?
THAT is branding.
Now, I have a question for you. Triberr’s twitter and Facebook are “branded” with my face as the image. Triberr blog and site have a Triberr logo.
Is that the right move? Would you change it? If yes, why and how?
Looking fwd to your answers.
Dino Dogan recently posted..3 Ways in Which Meditative Practices Can Help You Grow Your Business
What’s up Dino-
Can’t wait to see the video you have in the works on Branding. You shoot from the hip, tell it like it is, so I value your point of view.
I think the approach you have right now with your branding of Triberr is perfect and I wouldn’t change a thing. This is why?
People know who you are by seeing you all over the net. When I first got a Tribber invite, and went to the site to get setup, I saw your vid and was like “hey, I see this cat around all the time”. It excited me to know that I have a degree of connection with you through mutual blogging friends. Honestly, if you were a logo – I probably wouldn’t have signed up. Why, because I would have thought of the app as ANOTHER Twitter “thingy” that I had to deal with. But since it came from a real person like me (just a little less than
) I thought I had to be a part of it.
Plus, recall a serious convo happening at AllisonDevelopmentGroup.com (Spin-On) where Erica said that Triberr may not be for her. I too jumped in and said why I wasn’t a fan. You jumped into that conversation, shed some light on it and it sold me completely. If you were a logo – there would have been a distance for me. But your person image sticks out because people know it and notice it all over the place.
Once the “Triberr Brand” has elevated to the next level – I would say that it’s time to rebuild the image – to a logo.. The personal element won’t be as needed, because the numbers dictate the social proof at that point.
That’s my FREE.99 version Dino. If I wasn’t too clear, or left anything of importance out – just let-a-player know!
PEACE
Great info JK…thnx
Dino Dogan recently posted..3 Ways in Which Meditative Practices Can Help You Grow Your Business
I hope you don’t mind me dropping my two cents here : )
Firstly Jk has some great advice here and I concur with almost everything
For me;
I really believe social platforms like Twitter and Facebook should have a face behind the brand. I want to connect with people here, not logos, not ever.
I think the only two logo’s I follow on Twitter or Facebook are blogcastFM and Triberr! And it’s only because I know and respect the people behind these brands. If I didn’t know them, I would never have connected with them.
I may miss out on some great brands that choose to use logos in their avatar, but I don’t even get past that one thing when I’m invited to join or follow someone on those platforms.
I’m do give a crap about brands in those communities, I care about the people and if they are someone I would be interested in getting to know based on the next most important first impression, which is their bio and stream of conversation. No interactions, no connect.
Anyhoo, just some food for thought.
Mark Harai recently posted..SMB’s- Forget The Website- Got Social Media Plus A Shout Out To @ginidietrich – You ROCK!
Mark,
I must say that since becoming more active on Twitter, I’m starting to feel more and more the same way when it comes to a human face vs. the logo.
I guess the logos require me a little further research to determine if I want to follow them back. The face gives me a better understanding – sure it maybe false – but it settles my curiosity more and makes me feel like I can connect to a person, not an entity.
Thanks for chiming back in. You know your stuff when it comes to Twitter, plus I respect your game.
Hey Jk, all of this is personal preference stuff. It’s all we can share with other’s – first hand experience.
There’s no right or wrong way to use any social platform; the main thing is that you’re getting value from your participation.
Value is different things for different people ; )
Cheers my man!
Mark Harai recently posted..SMB’s- Forget The Website- Got Social Media Plus A Shout Out To @ginidietrich – You ROCK!
That’s a good point right there Mark = value is different things for different people!
I’m liking JK’s take a lot here Dino….wise words IMO…..but good luck with building the brand my friend, you’ve done amazing things up to this point.
Marcus Sheridan-The Sales Lion recently posted..Rumblings from the Lion’s Den- April 2011 Edition
As the girl who was mentioned here (no, I don’t have spies, just read all the comments), I agree with you Jk. Triberr is successful not just because of the platform and the concept, but because of Dino and his relationships with people across the blogosphere.
Your point about the person behind the brand is key here with that one example on my blog. I’ve been involved in Klout discussions or BlogWorld lately (the one where Danny and Gini had to change their title) and it was always a surprise when a person representing the brand shows up but there’s no real association with the brand. The way Dino has done it, and is doing it, is to put his mug up as the avatar and jump in whenever he needs to do so in order to clarify, promote, expound, etc.. His explanation on my post was critical in helping set the stage for the manual version of Triberr and I’ll bet it did get some new folks on board.
I also agree, that ultimately, you will need to elevate that brand to the next level.
My additional nickel on the topic…:)
Erica Allison recently posted..Sundays are for Sharing- Meet Todd Lyden
Hi Erica,
I vividly recall that post of yours. It was my first time at your site. It was the first time using Livefyre and the first time I got to follow a blog discussion from email (because I got updates from lifefyre to my email).
So I was super in-tuned with that convo – a very very good one to add!
Dino has done a great job at managing the Brand of Triberr. I’m always hearing people speak about it all over the place!
Your additional nickel was worth a c-note!
Dino,
“What do people think of when your name comes up in a conversation?
THAT is branding”
Thanks for that!
Lori
Lori Gosselin recently posted..Happiness- Who’s in the Driver’s Seat
JK: It is so true … it is easy to kind of feel like you are going too far when you are marketing yourself. I think it is all about just showing who you are and letting people see your authenticity. That seems like the best approach … just like what you did when you answered all those questions. People were able to get a good glimpse into your mind and thoughts and that does so much for your brand. Great post and topic.
Sibyl – alternaview recently posted..10 Things We Know But Need to Always Keep Top of Mind
Hi Sibyl – I hope your weekend has started off well! Mine has!
Letting people see who we are, in the light of authenticity is the best approach. And, it’s the only approach that offers us structural integrity to keep the brand consistent. If we fake it – we’re faking ourselves essentially and will not reap the benefits of this concept of ‘marketing thyself’.
Thank you for stopping by Sibyl and for leaving your thoughts for others (and me) to soak in.
Take care!
Jk,
You know what stood out to me in this post: all 3 of your personal branding goals revolve around your family. You’re a special person indeed. Everyone puts their family first, or at least says they do, but you build your personal brand around them….that’s real dude!
You know, I actually refused to have a personal brand online for over a year. My last blog http://www.figliving.com was a collection of articles with absolutely no person behind them. I didn’t visit other sites, comment, twitter, none of that junk….and guess what? I wrote some decent stuff, but guess who read it? nobody!
I’ve since learned…..THAT’S WHY WE BRAND! Not because we’re self-centered, but because we want to make a difference.
How has my brand benefited me? I would have never been introduced to a growing number of people who change my life (like you of course) without it.
This really cut to the heart of my personal branding issues Jk, and I suspect I’m not alone. Awesome!
Jason from Skyward recently posted..Making A Difference- One Starfish At A Time!
Hey Jason,
You know why I build my brand around my family…it’s to set a new example, countering the ill-advised one of so many who think the wrong thing…this is what I mean by that:
In many instances in the corporate world, the most successful work the most. Working the most takes them away from what – their family. Well I’m a new bread who works as little as possible, but supper efficiently, for the sole purpose of family; providing for them financially, and of course getting home to be with them, as I should as a husband and dad.
Through my actions I basically say I can be as good as the person who works 60 hours per week, in only 30-40 hours. For one I’m driven to get my work done and done right, so I can get home. Second because I don’t waste time….or I don’t waste very much of it.
People think I cheat at times, but in reality, I just work really hard when I work. I don’t go out for two-hour lunches, leave to go to happy-hour, I don’t sit around and talk about the game for 90 minutes. Nope, I get my hustle on, and then I get home. Sometimes I get left looking like the ‘outsider’, but I always say this to my peers… “I like you guys and get to see you all day…but I LOVE my family and only have so much time until the kids go to bed – I need to spend time with them”. And EVERYONE respects that. And it makes them think!
And, over time, others start realizing that they should be doing the same thing.
It’s really nothing prolific, just commonsense. Heck, commonsense is all I have anyway Jason!
-
You made a great point – we brand to make a difference. But to make a difference, we have to have an audience to do so…so we promote how we can help.
When I think of the human example of being spiritual, considerate and a friend…I think of you Jason. Your brand stands VERY strong with me. It has R-E-S-P-E-C-T written all over it; from business, to life.
Thank you man, have a great weekend.
Glad you liked this bad-boy Jason – I’m going to dig much further on this topic in the future. I think I’m starting to find a solid direction in my writing and what value I have to provide.
PEACE
JK
Like the explanation you give of the ‘hustle in a corporate environment.’
Reading the writing of yours that I have, I can’t help but wonder if that your path will one day take you down the road of being self employed/an entrepreneur/working for yourself. It will be interesting following your journey…
Paul
paul wolfe recently posted..An Open Letter to Jeff Bezos – Please Stop The Kindle Spam!
Hey Paul – it’s sure to happen. As long as I have breath, I’ll working towards that. In fact, that’s what I work towards everyday! Blogging has been an incredible training ground for me, connecting to all of those good folks within our network has been a blessing!
Your words were encouraging – thanks for that!
Hey Jk,
What always grabs me about those who think marketing themselves is bad, is that they continue to market themselves in the world, even if they don’t realise they’re doing it.
Self-promotion is eternal, we will always do it as long as we are living and breathing on this world.
Another label for this is ‘first impressions’; whenever we see someone, we will make assumptions based on the impression they’re giving out. They’ll be doing the same about us. So, if see someone who is hunched over, and has a tendency to look at the floor a lot, then we’ll assume that they have low self-confidence and that they’re not worth talking to. On the contrary, if we see someone with their head held high, a smile on their face, and a steady and confident walk, we’ll assume they are successful, or they know some ‘secret to a happy life’ that we don’t. At the least, we’ll feel inclined to talk to them.
This is why it’s so important to have your own personal brand, your own identity, your own voice. Through doing what you do, people will come to associate you with your actions and appearances. They will then (unconsciously) judge you, and evaluate whether you are worth their time or not.
You can’t please everyone. But by focusing on ourselves and making sure we project the good thoughts that we think into the outside world, we have more of a chance to influence other people, and get them working with us.
Jk, you are a prime example of personal branding. I think of a ‘hustler’ in a different light, all because of you. This is one of the reasons why you experience success, because you are no-one else but yourself, and you promote yourself well
Stuart recently posted..Unlock The Elevation- Interview With Bryan Thompson
Hey Stu,
Yeah, no matter what, good or bad marketing of us is happening. We can own it and make it represent who we are…or we can let others do it for us, and who knows what they will see in us, if we’re not helping from the right picture.
You CAN’T please everyone. I’m sure there are so many people who think I’m arrogant and self-centered, and there are people who think I’m humble and kind. The fact is some just won’t get me for whatever reason. GREAT POINT!
Thanks for sharing what I represent to you Stu.
To me, you’re a young man ahead of his age, willing to help with no strings attached. Well, maybe the string has as key at the end of it to help unlock the door!
Absolutely awesome comment Stu!
Hey Jk, another great post bro – you always deliver thought provoking content ; )
From my fist had experience, the static story, or article, or about page, etc. is just a glimpse of who you are.
Where people really get a sense of who you are and what you’re about is participating in the conversation. Your voice is your personal brand. Your interactions with people are your personal brand. Your dealings with people in public (online) is your personal brand. And so on…
Until you get in the conversation, the story is just that – a static story. Yes, people love stories, but often that is not enough to move people by who you are or what your personal brand stands for. Engaging people with your true voice is the only thing that can provide substance to your personal brand.
Cheers to this post Jk!
Mark Harai recently posted..SMB’s- Forget The Website- Got Social Media Plus A Shout Out To @ginidietrich – You ROCK!
@Mark Harai, I love your points, they are so true! Engagement is essential both for building community and establishing your personal brand. Conversation is the way to bring a story to life.
Sorry for butting in here, but I thought your comment was great
Hey @Robert, thanks for that feeback sir. Jk has not replied in on my response yet, but I’m pretty sure we’re not too far off on this. He probably finally went to sleep!
BTW – Jk leaves some of the most thoughtful and insightful comments all over the blogosphere and that’s what draws people to him.
@Marcus Sheridan – I love this Marcus and just wanted to repeat it:
“JK Allen—Husband, Father, Intrapreneur, Entrepreneur, Writer, Teacher, Communicator…..and one incredible guy.”
There are superstars coming out of TSL Marcus!
Cheers to all 3 of you guys, hope your Sunday is peaceful and restful : )
Mark Harai recently posted..SMB’s- Forget The Website- Got Social Media Plus A Shout Out To @ginidietrich – You ROCK!
You’re welcome. Yeah I’m sure he’ll be back to us all shortly.
Yeah I recently did an interview with JK, in which he told me he is quite well known for his blog commenting!
Definitely, Marcus summed it up perfectly below!
Thanks Mark, have a great rest of the weekend too, the little of it that’s left!
Hey Mark – glad you found this post to be solid.
Yes – the conversationalist himself brings in the power behind the conversation. And I agree. The static presentation is as good as a billboard. It only gets so much attention and reaction. People eventually start seeing without noticing it.
Engagement is the key. It’s the turbo of the race car!
Cheers back at you Mark. With sincerity I appreciate you dropping by and leaving your expert knowledge. I know you know yourself on this topic – and you added that value in your comments!
You know Mark- when I think of you I think your brand represents a powerful human connection machine…a social media coach…and of course, one who truly understands power behind the conversation.
PEACE
very informative… Thanks for sharing such a helpful post…
Maria Smith recently posted..Bride Nail Art
Hi Maria,
Welcome to HN. I’m glad you found it helpful.
Hope to see you back in the future!
Yeah sure…
Maria Smith recently posted..Sweet Nail Art Designs
OK, and 25 minutes later I’ve finally stopped reading all the comments. Good grief JK, you’re a dang superstar!
Personal branding is a tough subject, as you stated so well above. But the fact of the matter is, just as you said, the best way to brand and be memorable is by writing from experience. Look at the great orators and speakers and you’ll find they all know how to teach us what life has taught them.
Personally, I think it’s key that we embrace our brand, our talents, and our genius. We shouldn’t hide it. We shouldn’t run from it. We should simply accept it for what it is. This means we don’t feel the need to brag about it, but we also don’t shy away from discussing it openly. This is the essence of truth, confidence, and self awareness. It’s also the essence of JK Allen—Husband, Father, Intrapreneur, Entrepreneur, Writer, Teacher, Communicator…..and one incredible guy.
Well done my friend.
Marcus
Marcus Sheridan-The Sales Lion recently posted..Rumblings from the Lion’s Den- April 2011 Edition
Marcus – my man!
First off, let me say thanks for adding so much to the conversation here man. Always nice to have the discussion in motion, and not just sitting static. So I appreciate that. There’s a lot of comments, so I understand the investment of time you put in, on top of reading the post itself. Again, thanks for that.
The subject is tough because speaking about it can quickly and easily come across as a display of self-centeredness. But the reality is, the two are different. Humbleness should define our personal brand. As long as that’s intact – it’s okay to be confident and speak about our strengths without coming across as if we’re bragging.
Your brand is strong in my book. ANYTIME I think of a lion – guess who pops in my head. And I watch a lot nature/wildlife shows – so your brand is often within thought. But I also think of the substance behind the image; I see a husband, father, business man, great writer, coach, talented speaker, community builder and a person who easily and unapologetically displays passion that’s infectious.
Thanks Marcus – have a great week!
Jk, once again keeping it real with your experience-based sterling advice!
It’s inspiring to know that you prioritise your family over everything. It’s nice to see that a guy as busy as yourself actually has the right priorities!
I love the recurrent theme in your blog of encouraging people to be themselves. I think that’s so important. Some people starting out online see all these big personalities and either get completely intimidated or immediately feel that they have to be one of them. The truth is, they just don’t have the credibility or authenticity. What did we say on the call? “It’s not the guru’s we have to watch; it’s the people trying to be them!” So true!
I believe that getting to know yourself and being proud of who you are is the best way to sustainably grow both in a person and in business. Not keeping it real from Day 1 only means a person’s placing their reputation on shaky foundations, and that building’s gonna topple sooner or later!
Authenticity and Genuineness shine through in a person, and people respect you so much more if you’re authentic and genuine. I’m glad to say I’ve met some really cool people who are both authentic and genuine within this network of bloggers
.
Keep up the good work, your posts are always so thoughtful and relevant.
When I think of your brand I think of wisdom, genuineness, authenticity and hustle!
Speak soon, have a good weekend with the family.
Hey Robert,
Man, that was an awesome comment man. I can sense some passion coming out of your fingertips on that one. Thanks for adding so much value to the conversation.
We share the same ideals on being authentic and genuine, totally. There’s no way around it, or reason for being anything differently.
Until we love ourselves and feel proud of ourselves (not the bad kind of pride) we won’t see how valuable we really are to the world. I think everyone holds a significant amount of value.
When I think of your brand Robert – I think of a student/teacher. You don’t claim or act as if you know it all. You’re about learning, and teaching others from your learnings. Also, you’re an excellent on the mic (interviewing), and I wonder what in the world you have coming int he future in regards to radio or whatever else.
I love what my brand projects to you. I’m honored – thanks!
Have a great week Robert!
Thanks for the reply Jk. You’re welcome for the comment, all your posts are thought-provoking and subtly inspiring, they seem to bring people’s passion out!
It’s definitely all about being genuine.
I think that’s such a good point Jk, we’ve got to feel respect and love for ourselves first.
Hey Jk man that’s really nice of you to say, but if I do say so myself – I think that’s a really accurate analysis, learning & teaching – that’s what it’s all about for me.
Thanks for the compliments on my mic skills – never thought about the radio, but I’ve got an open mind for where my future will bring me!
Yeah that’s what your brand says to me, it’s an awesome brand!
Congratulations on another amazing post. Have a great week too.
Hey Robert – I think radio is certainly something you have the chops for.
Thanks again for the love on this post. Make it a great week!
Hi JK,
Excellent post my friend on branding. For me personally, at work, the impression that I leave is I’m easy going, very friendly, kind, hard working, and smile always on my face. Now, when it comes to my blogging, I tend to write articles about other people and how they deal with life issues. Sometimes, I write about my life too. I think the key is to mention stories in the articles as people love to read stories and stories are the best examples we give others, of course, if the story is from the blogger’s personal life, it would be better.
Now, for me JK, when I think of your brand, 3 things come to my mind “love for your family, striving for excellence, and really you have a good heart” and I love these 3 qualities about you. 
Thanks my friend for this awesome post and enjoy your weekend
Dia recently posted..Peace of mind quotes
What’s up Dia!
Thanks for sharing your kind depiction of what my brand represents to you.
For me, your brand is tightly associated with helping people better their lives through personal development. You’re very studied in this domain, and what you share is highly impactful – simply delivered, making your advice simple to apply to one’s life.
You’ve done a wonderful job building and maintaining your brand. Everyone knows that Dia is a good guy, kind, caring and has a passion for helping others. While you share stories of yourself and others in your writing – you always have a constant presentation of your brand – whether it be commenting or writing your own post.
Your respectful of others as well. Remember that one time I shared my take on unconditional love on your post, and went on a rant about why I thought differently than you did…you totally respected my position, replied to comment why – and gave me a better overall understanding!
Keep up the great job Dia- you’re one of the first people I ever followed since the inception of my online journey and it’s truly been great knowing you. I can only imagine what opportunities will come to fruition for you in the future.
Thanks my friend for your kind words, I really appreciate it especially that it is coming from you.
Dia recently posted..Kindness builds strong relationships
hello jk
how are you?
this post and comments were quite informative and it generated a few ideas in my head.
one of my take home lines will be let it happen dont force it.
i think creating a personal brand seeks to draw people to you and in turn creates more opportunities for the right reasons.
If the homework is done properly, chances are you cant really go wrong; although it comes with lot of trial and error(in my experience).
i also subscribe to the school of thought which suggests it’s about honing ones skills, narrowing down the focus and gaining clarity on what you are the best in. Just look at the likes of shaq, jordan,…….
I remember watching my wife and kids(comedy) featuring michael jordan playing against michael kyle and I would never forget what Jordan said, ‘ Everybody wants to be like Mike.’
In response to your statement ‘People respect, appreciate and want access to “who you are” ……………………. because the reality is when you are sought after:
1) you are able to increase your competitive edge because of your strong brand. e.g. no one (at least for now) projects the word ‘hustle’ like you do despite its different connations and the brand you are building is giving people the opportunity see a different side.
2) you’ve also been able to establish yourself as some sort of authority or expert in the field of play thus increasing the awareness of all that you do.
I am not so sure if certain elements of success can be acheived without self promotion, however it makes so much sense to carefully build your brand then launch into self promotion mode within reason and as you’ve rightly mentioned people end up spreading the word.
take care of yourself and enjoy the rest of the day
ayo recently posted..What Makes You Beautiful
Hey Ayo!
I’m doing well, I hope you are doing the same, or better! Your comment was awesome man. You really brought the value and I appreciate that!
Sure, opportunities is what we’re all after. Bu it doesn’t have to be about money or anything in lines for business. I highly value the opportunity of being respect for who I am, and not disrespected for who I’m not.
Technically you can’t go wrong in developing a personal brand if you are honest. You can very much position yourself in a way that you don’t want to be known – but with time that’s correctable.
Thanks for brining in the Jordan example. That was a perfect perfect perfect fit here. Jordan is/was highly competitive and knew what power laid behind the brand he built. He wasn’t known for being nasty, cocky, or big-headed; he was known for simply being the best!
Thanks again for teh great comment Ayo – you’re the best man!
Whew…I made it. First of all, Jk, you know I think your brand rocks and that you have built it and maintain it like no other. Case in point, my ‘What is the Hustle’ sheet I sent to you. Now, anytime I or anyone on this blog comment train hears the word “hustle” , I’m sure we all think of you.
Second, as you can imagine, I don’t have a problem with self-promotion.
I don’t mean that in a bad way, but along the lines of what Marcus references, it’s about confidence, knowing who you are, being comfortable with that and then going for ‘it’ – whatever ‘it’ may be.
As a PR pro, it’s part of my job. I have to sell myself in order to get the client. I’m also accustomed to promoting people all the time and very rarely find it to be successful if I’m relying on ads alone. To me, the about page is often times, like it or not, like an ad. I much prefer to put clients and myself in spots where other folks talk about us, or where we have opportunities to engage with folks because as Mark H said, that’s where the REAL understanding of brand comes into play. I feel like I do this via my blog and my comments on other blogs. I also use my video posts to do this because then you can see the somewhat goofy side of me, but also what I consider to be one of my greatest assets (no, not the face Bill D): my ability to put people at ease and deliver a message.
The third point I’d like to make is that to truly understand our brand, it is vital to ask people. You’ve gotten great insight here into your brand – I hope you’ve seen that as well! I never feel bad about asking people to define what I do for them, what I represent or who they perceive me to be. I’m sometimes surprised by the answers, but I always grow from that.
Another great one, Jk. Thanks!
Erica Allison recently posted..Sundays are for Sharing- Meet Todd Lyden
Hi Erica!
Thanks so much for sending me that “What is the Hustle” sheet. It was a nice surprise in the mailbox! That was a very kind gesture of you. I know you asked for my address…but it had slipped my mind – so I wasn’t expecting anything!
My wife and I were conversing this afternoon about her decision in picking one company over another for a significant purchase coming up in the near future. She saw two competitors and her choice came down to personality…
one company came across as a company, and the other as a trusted advisor. Of course she’s going with the trusted advisor because they didn’t speak to her, but with her – had conversation to better understand her and her interest, while the other company simply talked at her and handed her fliers
Great point you make about feedback. We’re often too close to home to have the most honest and accurate understanding of even our own brand!
I think you have a very consistent and strong brand in place Erica. As you shared, you go beyond the basic About page – which I agree, is static and acts a little like an ad (only being a portion of the equation). I love your videos – because they display the human side of your personality. I think our personalities come across in our writing, but nothing is like live-in-the-flesh.
You’re a wife, mom, professional and when I think of PR/Marketing – I think Allison Development – but more so I think of Erica the person behind the company. I also think you’re a great role-model and leader-by-example (the best kind)!
That was a meaty comment Erica! Packed with the lessons and knowledge that I’ll be sure to soak up. Thank you for that.
Have a great week!
Ooooo, I’m all over this primarily for your bonus offer!
I know I’m writing in an echo chamber when I say that I completely agree with your premise here. Having a personal brand is essential for personal growth. In our life, we are not only marketing ourselves to potential employers or clients, but to potential business partners, friends, and mates.
I think making a conscious effort to develop your personal brand goes along way in formulating the trajectory of your personal development. As Jim Rohn says, success is not something you become, it’s something you attract. When you build a personal brand that lends itself to that which you define as “success” you will attract that simply by virtue of who you appear (and ultimately end up) to be.
I’ve seen people take simple steps to form a personal brand open up opportunities far beyond anything they would have imagined had they stayed silent about their offerings to the world. I think if you focus on what you have offer others, that is, how you can serve them because of who you are and what you know, then you never have to fear seeming self serving or over promotional.
Now gimme my bonus! booyah!
Marlee recently posted..Corporate Dropout turned Independent Tech Consultant & CTO @ The Domino Project- Meet Willie Jackson
Hey Marless,
Let me start with the bonus!
To me your brand clearly defines a well-rounded business coach focussed on helping others achieve their goals by way of their passions. You’re a professional and that can never be questioned – but you also bring personality with it, which is truly unique.
I like the Jim Rohn quote about attracting success. It really makes a lot of sense in this context. AS I think about my own dealings – I would say that I’ve attracted any success that I’ve achieved. And I haven’t attracted it by chance or luck!
You made a great point that our brand goes much further than on a professional level.
Thanks for delivering your two cents…always always always appreciated!
Hey J great write up, personal banding is the core of a person/business entity face. I think you rounded it up so vary well.
The way I see it is that your content/actions are the face of your band, in your case the content you produce, and your presence online frames your band, its all spelled out, you do a Great job at that
A band/entity, needs a mission/Purpose. in my case this is social and political. this is centered around my values and goals. – my tool is information and creative content to empower social/personal change. This all happens under the umbrella of Personal development.
The mission/goal will dictate ever other action and influence all posts/product, it sets the Theme and give you a larger vision of yourself and your work, steve pavlina is a great example of this. his whole site is crafted to meet his goal/ mission, he is always on path.
depending on your goals/ values and the nature of your work personal banding is crucial… for me it frames and gives depth to my vision and fuels my drive.
PEACE KING J
What’s up Lloyd!
I’m with you here… our brand is the face of our entity. Especially what we present (content, speech, etc.)
One thing I know about you is that you get this concept. From your gravatar to your content your personal brand always chimes wIth a consistent message to me. And this is what I think of you, when I think of your brand:
An overcomer of adversity. One who is truly and totally dedicated to personal development. And one who wants to help others fulfill their potential.
I appreciate your support Lloyd – many thanks.
PEACE
Thanks King
Lloyd Christie recently posted..Health- The Clown food network
Let me be honest here. I get extremely–extremely!–nervous about talking about myself. It’s not because I’m a shy li’l miss. It’s because I’m not sure I’ll be able to stop if I start. I like it too much. That’s why I think I worry that I’ll sound too much like the “me-monster.” But the fact is, as you and so many others have stated, it must be done one way or another.
I tend to think it’s safest to talk about yourself on your blog, because it’s your turf, unless invited elsewhere (and I do seem to remember inviting you over, as a matter of fact).
Shakirah Dawud recently posted..He’s Walking Off The Cliff! Spatial Relationships In Writing
Hello Shakirah!
I think our blogs offer a great safe zone to speak about yourselves. But being that we live outside of our blog, we have to be willing to promote who we are to the world.
It is a scary felling that we may be coming across as a “me-monster”, but I tell you, we allow undiscovered opportunities to pass us by if we don’t take advantage of the gift of creating our personal brand.
Thanks for the comment that made me think pretty hard…too hard for how late it is! Take care
I always wished that I make a lasting impression on people and I am successful to a certain extent in it. I have not been able to reserve a place for me in everyone’s heart but still I can confidently tell that there are afew people who think of me to be a great person. On the contrary, some others think of me as the one who keeps talking nonsense and I do not think much on how to change the impression that they have on me. The smaller group of peopel is sufficient for me.
Personal branding and self promotion to a certain extent is alright but it looks awakward when it crosses the not so strictly defined boundary.
- Ranjith
Ranjith (SR) | A light hearted talk recently posted..If time can come to a standstill
Hey Ranjith,
Me either – haven’t been able to reserve a place for me in everyone’s heart. And, to be honest, I think for us humans that may be pretty darn close to impossible.
When the line is crossed between hyping oneself and personal branding it is a bit awkward and for some people it’s very awkward. But, when a person is trying to over hype-themselves, they just look like jerks all together.
Regardless is the this concept is alright to an extent – the fact stands that it holds firm – whether we own it, or if we allow others to create our brand for us.
Thanks for stopping by Ranjith – always nice seeing your take on things.
Yeah JK, that’s the way to true marketing – from the self. We are all a brand every single day based on who we are, what our values and actions communicate, and our words and deeds. Better to let these speak for themselves rather than forming some artificial campaign that simply doesn’t sound or feel right to others. Human marketing – you, honest and real, shown to the world with an open heart. That, I’d love to see and am happy to be. You’ve hit on something here Jk!!!
John Sherry recently posted..You’re Not Meant To Live Life Alone
Hello John!
Human marketing! That’s a good way to look at it there…because naturally it happens. It’s not anything that requires special skill!
You have a great brand John – when I think of you, I think of humanity, and carting for other!
It’s almost the weekend!
Cheers!
Wow, those are some questions. We do have a tendency to be a little shy when it comes to putting ourselves out there, don’t we! I do make a lasting impression and I’m sure people associate me with positive contributions as I am constantly on the positive side, being an optimist. I like to know that people see me that way. It’s a great feeling to get nice comments back when you have helped someone out somehow.
Enjoy the journey.
Mandy
mandy@learntoblog recently posted..Passionate Focused Thinking
Hi Mandy,
First off, thank you for stopping by! Very nice of you to not only read, but to leave a comment and add some additional value tot he discussion here.
I love to help people. And, sometimes (actually often times) I do it blindly, where the recipient doesn’t even know it was me. But still, those instances where someone shows their appreciation means a lot!
Thank again for stopping by and I surely hope to see you back in the future!
Great Piece JK,
Personal branding, is all about purpose. It answers the question, what impact do you make after every contact with people?
It is at the core of everything we do as human beings. Whether consciously or unconsciously, we send out certain messages about who we are that forms how they see and relate with us. The painful part is allowing such perceptions to be formed unconsciously, it can be counterproductive.
The question about what comes up when your name is mentioned is the summary of who we are. I usually say it like this, write out your name for example; Tito and put a equal to sign (=) and then start to write out the words that your name conjures up in other people’s mind.
Tito =?
I had to sit down to answer this question and over time, it has become a natural thing to live up to the answers I picked.
Today, people don’t have to sweat it every time my name is mentioned, as they know Tito = one word, MAD – Making A Difference, one mission – helping people, businesses and lives become SIGNIFICANT [unique and useful].
This single exercise, shocks people when they suddenly realize that they have very little positive things to associate with their name. They suddenly realize, all along, they have been living empty lives and people can’t pin point what they are about.
I have found personally branding very useful, because it helps me focus on what is most important to me in life – purpose [leaving a mark behind having walked this earth].
Tito Philips, Jnr. recently posted..BUSINESS GROWTH 101- How Entrepreneurs Are Unknowingly Killing Their Businesses!
What’s up Tito!
Man, that was an excellent breakdown man of what personal branding means to you. You nailed it man.
And the way you described your brand – mimics how I would have described. It’s some of the keywords that come to mind when I think of you are: MAD, unusual and of course Significant.
You are a brand and you represent it well man. Thanks for the great comment.
PEACE
Jk,
Personal branding is an essential “tool” for everybody. It’s not really about “getting known”; but that’s a good start.
Personal branding is very much similar to commercial branding. What comes in mind when you think about “Nike” (shoes)? You don’t just think of a pair of shoes, do you? “Just do it” – the courage to prove oneself against all odds.
Personal branding works the same way.
Marlon @ productivity bits recently posted..How Not To Overload Your To-Do List
How’s it going Marlon!
Thanks for stopping by and checking the place out. And man, you took it to the next and even left a comment. I appreciate man!
That’s right, when we think of Nike, we think of “just do it”. So, when someone thinks of our brand, they need to think of whatever our brand should represents.
Good point man. Thanks again for stopping by! (followed you on Twitter)
Jk, great piece as always. An extension of your earlier post Why I Hustle. You’ve formalized for me the concepts of Personal Brand and Personal Business. I’ve always been business-minded, but I think you’ve convinced me to view myself as a valuable business and brand. I have wondered how other have become experts simply by declaring themselves so. Do people buy? Do they believe? Maybe not at first, but if you tell them a few times then eventually some of them do.
The problem with people who have great ideas and great knowledge is that nobody else knows it. I used to think that a good idea sells itself. It doesn’t. I learned from a great boss, who explained to me why my ideas didn’t stick to my VP except when provided by my nemesis, the idea thief, who always seemed to get credit for what I invented. I blamed the VP, but my boss said I couldn’t blame the customer for not buying. That’s real. I have freakin’ awesome ideas. Saved my company probably a hundred million of dollars, but I only got credit for a few tens of those because others were able to package up my idea better than I did. Another tough lesson.
So yes, work on the personal marketing and branding because the content just ain’t gonna sell itself, no matter how obviously kicking it is. I wish I’d figured that out years ago.
Alex | Perfecting Dad recently posted..You Cant Catch Me- How To Be Wealthier And Smarter Than Others
Hey there Alex,
I hope things are well for you. Being a family man of 5 (like myself) I know that you keep pretty busy and have lots of fun!
I consider myself to be a business. I literally view my employer as my client. Yes, they sign my checks – but I render them my optimal service! I
You made a great point in regards to people having great ideas or knowledge, but not having the chops to share it. What good is it to create a gas-free car if you can’t find anyone to drive one.
Okay, you said something here that I will never forget…
“don’t blame the customer for not buying”!
Man that’s a great way to look at the importance of personal branding. And to be honest, this is the essence of why it’s some prominent in my life. I HAVE to be very deliberate in my presentation because of social driven stereotypes. We all have them, age, sex, race, religion, etc.
Great comment Alex, and thanks for that quote from your boss!
By the way Alex – to me your brand represents a person who has it figured out…what life’s about. You honor your gift in being a patent and you not only accept the responsibility, but you work towards perfecting it. That’s truly noble. And, beyond that – you are a business man who knows how to make it happen!
Bests to you Alex!
Self-marketing, hmmm , great topic, Jk. Our daily experiences and impressions can be healthy marketing tools if used as such. Work inwardly at feeling good about my life, and it becomes easy to convince others that I am a healing presence in the world. Great rewards and joy come to those who project authentic feelings of well-being for others. Remember that a false sense of one’s valuelessness leads to distress, which makes it impossible to market oneself – no matter how clever we may try to be. A real sense of one’s value in the world leads to ease and flow when it comes to marketing oneself. Examine ideas that you have about yourself, and make corrections when they make you project an image that is untrue about your real nature … which is … a marvelously made being with incredible resources to share. I’ve earned as much as seven figures in a single year when I marketed myself and my real estate development projects (several years ago) in the consciousness of the value I was offering. Love, love, love what you have to offer the world – this is an important ingredient to becoming an effective self-marketer. Blessings
Hello Rob!
I’m always lost for words when it comes to replying to your comments. You never lack a truly thoughtful thought. You always speak with a purpose and aim to assist in your words.
In your comment, the following sentence jumped into my eyes:
“Examine ideas that you have about yourself, and make corrections when they make you project an image that is untrue about your real nature”.
Thank you for sharing that. We can quickly and easily fall off course and lose our personal ground as we try to promote our personal brand.
Blessings Rob!
Hi Jk …. you know that I love your presence in my life. You do know that, don’t you? I want to do something out int the world with you – a joint venture. I am going to be wonderfully frank with you, Jk: you have a tremendous gift to offer the world, and you are delaying. One of your delays is spending too much time on the internet. You’ve got to get ‘your thing’ out there into the world. that is how you will really make a huge difference … and how the BIG REWARDS come to you! (Oprah did it … you can do it!) It is time for you to deal with the difference between your intellect, your logical mind, and your POWERFULLY INTUITIVE NATURE, Jk. Your intuitive nature is the most encompassing realm of your being. All of the lack that you are experiencing (and you are experiencing lack … we all do), is but an urge from the unlimited side of you – prompting you to get out there. How can I help! … blessings
I have a client ( I work with people to develop their branded online presence) who was a CMO at a major company and went out on her own. She is having a hard time working her own “flavor” ( brand) into her writing. I think it is especially hard for people who have had their sucess at a major corporation to go solo. They have to be willing to be personal, and start off at their own beginning. I have told her she needs to blog more but what she really needs is to find her voice . And show that she is knowledgeable but more importantly share stories of how she came to have that knowledge.
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Hi Judi,
Welcome to the HN!
I think you your advice to your client is perfect. She really needs to find her voice. And when it snaps, it snaps. I think the biggest thing for me is to really write about things that are dominant in my life. Things that I have deep experiences with, and of course sharing all of that with the purpose of bringing value to others.
Thanks for stopping by today Judi. It was a treat to get your comment which applied perfectly to this post. And what I love is that it’s a real like situation, not theoretical!
Take care!
Jk,
Great topic! I too have felt a bit uncomfortable with “marketing” myself. It somehow strikes me as superficial or arrogant. I feel more comfortable sharing my knowledge and experience to help others gain skills in using their intuition. This tactic is working for me. I am selling – me and the kind of person I am isn’t a pushy self-promoting salesman. I do agree that marketing is an art and everyone approaches art a bit differently. I’m turned off by blatant tactics and prefer to develop a relationship before I buy, so I approach my own marketing in the same manner. Give, give, give and show the perspective client what benefits they will gain and where they can apply this to make their life better and with time – the message does attract a steady stream of clients.
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Hi Angela,
As you can see, I never found a word/phrase to replace personal brand – but I’m always searching and haven’t for gotten about our conversation a few months back (or last year…whenever it was!)
You made a great point in mention that everyone approaches are different. There are not wrong or right ways perse. And I love that. That means everyone can have their own flavor and style.
The give give give approach is one that returns tenfold. I feel it all the time. I’m a giver and the law is no mystery in my life – it really works. In fact, works too good sometimes, because I get the bad with the bad, just as I get the good with the good! Wish it could be one-sided and only yield good!
Since knowing you Angela, there’s hasn’t been a time when I’ve heard the word intuition and not think of you. Even like that time in the bookstore when I emailed you…I over heard the lady speaking to someone about intuition and I had to check her out, so that I could share her info with you!
So nice to see you Angela! I hope life is treating you kindly!
JK
I wanted to leave a cool, insightful comment for ya.
But everyone’s beaten me to it. All I can say is: great post. Keep hustlin. Hope you and the family are well. And I’ll catch you around.
Paul
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What’s up Paul!
I am good good…the family is great (we’re headed off the Disney World in a day)…and I’m glad yo liked the post. Thanks for your contributions in the discussion. I appreciate you helping keeping the place live!
Take care Paul!
Wait – your brand – you are THE WRITER in my book. You make it look so easy and what you write reads so well that it’s sickening! Seriously, you have skills. The funny thing is that I’ve thought this of you ever since your guest post on Marcus’ site a few months ago. I remember saying after leaving a comment – “wow, this guy is good!”
Okay, take care man!
Hey JK
Thanks for the kind words!
Paul
paul wolfe recently posted..An Open Letter to Jeff Bezos – Please Stop The Kindle Spam!
First of all, by the kick ass peeps commenting on your blog, I think you have branded yourself very well.
Second, this one line you wrote earned you a knuckle bump… “. I make it clear that I never-ever put work first…” add that to being a family man with character, and you’re the type of cat I could roll with in this world and would love to buy you a cocktail and cheer the world we live in.
Thanks for the inspiration and keep hustlin’ the positive vibe.
What’s up Brand!
Yes, some class acts have arrived for this post (of course including you). And for that I’m thankful. Also glad to see you too. Thanks for taking the time to read, and even drop a line. Much appreciated man!
Priorities, priorities…PRIORITIES! I live by mine…well, at least as much as I can. I’m human so of course I get jumbled into the mess as often as the next person.
Thanks for the complementary words man! I’m honored that you stopped by and hope to see you again soon!
PEACE
Every time I come back there’s more and more comments!
hahahaha, well, I only post once per week, so there’s a lot of time for them to develop! It is pretty great though!
Thanks Benny!
Seriously Jk. I love coming here just to see the explosion of comments you get on here. It’s insane. 160+ and counting. Seriously?!?!?!
Way to rock it!
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Hey Eugene – yeah, lots of comments. But this article sat for a while. I’ve been on vacation for the last 7 days – so I’m waaaay in my blogging activities. I hope you’ve been well man.
PEACE
Hi JK, I’m a bit late on this one but I’m glad I still got to read it!
What I really like is how you talk about owning your personal brand instead of letting others control it through their own perceptions and misconceptions.
I think this not only applies to personal brands, but all brands in general. There are still too many companies who don’t join and shape the conversation online, while everyday people are forming their opinion based on what they read online.
As you say, the great thing about creating a strong personal brand is that if you do it right, people will do the rest of the work for you. I will do my part and share this excellent post on twitter
See you around,
Wim
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Hey Win,
Please excuse my massive delay in responding (I’m currently at Disney World with the family, returning home tomorrow).
Thanks for the great comment and making a good point that this concept goes beyond the basics of personal branding…but branding in general.
I appreciate the retweet sir!
Thanks for visiting Wim and as I get back into the swing of things this weekend, expect to see you around your domain.
I hope you’ve had a great week.
That’s a lot of comments, by the way. But, well, my best advice for marketing is always simple – get better at what you are on to and keep speaking that you are getting better. That’s simple and easy, and also quick.
Hey Jaky – yes, lots of comments my friend…thanks for contributing.
I love your approach – simplicity is always a great methodology to utilize.
Thanks for stopping by Jaky – please excuse my delay in response. I’m at Disney World with the family with an extremely week wireless signal. BUT – we’re headed home tomorrow!
Thanks man!
I just want to say that although I am very out going, the hardest thing I find is – marketing myself. If it comes to having to recommend someone to do something, I always recommend others although I would maybe do a better job. Have no clue why. Guess I will have to work on this skill
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Brankica – welcome to the Notebook!
I find self promotion to be a bit difficult too. For me it’s a matter of not wanting to come across as overly “me me me”, because it’s not how I really am. But on the other side, I realize that I have to force myself outside of my comforts sometime.
Hey, recommending others pays dividends too – because at some point, they will in return recommend you for something (hopefully!)
Thanks for stopping Brankica! I appreciate you sharing your point of view.
Please excuse the time it took for me to get back to you. I’m currently on vacation with the family – returning home tomorrow night!
Take care, and hope to see you back in the future!
Personal marketing is a good way to be known, but needs to be incorporated with e-commerce with utmost care so that you achieve the prospects for which you had landed yourself in. Now, with all the methods that have been mentioned up there, one can surely gain attention but to have a lasting effect, one needs continuous promotion of himself.
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Hello there Joshua! First off, thanks for stopping by the Notebook. Second, appreicate you taking the time to read this post. And lastly – thanks for taking the time to leave a comment. I appreciate it!
You made an excellent point when it comes to ecommerce: CARE and CONTINUOUS PROMOTION. I would also add that tasteful promotion (although I know that was wrapped within your message), because there are a lot of *bad* self promoters out there trying to shine while they blog out others lights.
Again, thanks for stopping by Joshua and I know to see you again in the future.
I couldn’t have said it better myself, JK. Marketing is something lots of us shrink away from thinking it’s sleazy or at best arrogant. But the right type of marketing is never that. The way I view it, if you + your product is solid, then your marketing is just letting everyone know how awesome you are and all the fabulous things you can do for them. And who wouldn’t want that?!
We market ourselves everyday, whether we want to or not. We’ve been doing it since we were young by the type of clothes we choose to wear, people we associate with, and our thoughts/beliefs. You market yourself to your family as a great spouse/father by putting them first and showing them you care. Likewise for your company when you take on projects/responsibilities and follow through. Marketing in essence is just all about relationships. When I hear people focus solely on social media marketing or content marketing to the exclusion of everything else, I cringe. Let’s not forget that those are only useful medium to do what matters – connecting and building solid relationships. Thanks so much for sharing, JK!
Hello Stella! You always have a great way of putting things into a simple format. One thing you said here that I think carries a bunch (well, it all does, but this just really stood out to me) was:
“But the right type of marketing is never that. The way I view it, if you + your product is solid, then your marketing is just letting everyone know how awesome you are and all the fabulous things you can do for them. And who wouldn’t want that?!”
This means that we have to market honestly. We can’t simply state that we think our product is the best and it hasn’t even been purchased yet. We can’t claim to have the most effective ____ if it’s never been put into use. We must market honestly, and allow others to help us promote what we think it awesome.
I know you didn’t say all this stuff, but your comment made all of this come to my mind!
Thanks for your continued support Stella – hopefully you’re enjoying a nice break from school…hopefully!
Personal branding is a big deal to me and it’s one of the reasons that I google myself regularly and make a point to stay on top of the information that is available about me. I also agree with your point that personal branding needs to take place during the first impression or “honeymoon” stages of new interactions. The first impression is really the lasting impression Great post! –LaTisha
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Hi LaTisha,
Welcome to the Notebook! Thanks for stopping by and checking the place out. And especially for leaving this great comment.
you brought an important idea – googl’ing yourself. Because who knows what type of info that comes up. I don’t have Facebook – but I can only imagine that those that do (WHICH IS JUST ABOUT EVERYONE ELSE IN THE WORLD), can have some pretty interesting STUFF linked to their name if they aren’t careful!
Hey LaTisha, I sure hope you bring your wisdom back around here in the future. Thanks again for contributing to the conversation.
Take care!
i agree with you JK
unless you brand yourself no one will remember you, its not about arrogance its about understanding marketing
Hey Farouk!
Thanks for stopping by buddy! I appreciate you making this comment. Understanding marketing is so important.
I have just started to research the personal branding and how to go about incorporating into my networking. I have a strong desire to help people, this could be with learning new skills that could lead to self reliance to pointing them in the right direction of resources available to them. I value confidentiality of information and can relate to diversity. I believe in empowering people, that they can become anything that they set there mind to. My daddy always told me I can do anything I want to and oh have I. I have held many different careers from quality control machine operator, photo processor with Kodak, cross country semi truck driver, and now pursuing my passion of becoming a nurse. So my question to you is this my personal brand?
Great post! I feel that personal branding is very important especially with social media. Thank you again for the great post and insight.
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Hi,
This is by far my favorite post. It really provides useful ways to brand yourself. But at the same time, it’s not about going overboard and trying to control or manipulate people’s perceptions of you. But, it is about trying to get people to remember your name and enjoy your services.
This is very great! I really heard so many good things about your site here.. And they are right.. This is the right site when you need to be a good Marketing.. Thanks for this great blog.. Great Job!
Very good point about marketing ourselves, Jk – no matter what I personal feelings about it are, we HAVE to do it.
The biggest mistake I see online entrepreneurs make is marketing their product, company, etc, but NOT themselves.
So when the company goes away, they’ve got nothing.
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Very true Ana..
The only think you should be marketing online is yourself..
So the better educated and more value “yourself” can offer
The more successful you will be..
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I just started blogging a month ago, and I’m trying to get my blog’s name out there. I had a blog a few years ago, which I had to shut down for personal reasons. But now, I’m extremely focused. I’m not trying to rush anything. I want to take my time, and do it right.
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